BRAND IDENTITY (9:00am-12:00pm)

  • Synthesize your personal and professional experiences into a clear brand message

  • Determine your unique market value by analyzing relevant thought leaders

  • Achieve laser focus by identifying your target audience

  • Illuminate the unique themes that will inspire and inform all of your future content

inspired by your palate (12:00-1:00pm)


  • Define KPIs and strategic milestones so you can quantify your progress

  • Create a 6-month editorial calendar of original content to solidify your thought leadership

  • Take your brand farther, faster by identifying thought leadership PR opportunities

  • Revamp your social media presence to engage your target audience daily

  • Stay ahead of your competition by learning how to navigate all changing platforms