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ARSIAK VARTENIAN

 

 
 

Objective

Establish Arsiak as a women’s empowerment figure and top Chicago realtor to leverage her platform for authentic connection and conversation between women of all industries, ages and points in life, attract more target clients and expand brand awareness. A specific piece of feedback Arsiak has received in the past is that she is intimidating online; a notion that is not at all aligned with her real life personality.

Solution

A unique and comprehensive branding and visual refresh, complete with a crystal clear brand identity, tactical video series, PR, Instagram strategy and fresh, new website build. In this way, we are also reframing her online presence to be more approachable, warm and welcoming.

 
 

 
 

Results

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Visual branding

Created a new logo and refreshed visual branding across web, social media, and YouTube.

Website redesign in progress.

PR + THought leadership

Featured on: Lux & Concord

Appeared on: From Self-Care to Self-Made

Social Media

Doubled average engagement on Instagram.

With clear messaging, an updated brand identity and reputation, Arsiak saw a significant increase in authentic conversations happening in her Instagram comments, direct messages, and in real life, where people have started asking her for more content. Moreover, Arsiak has been approached by Instagram influencers and thought leaders in the Chicagoland community to partner on various projects.

Business Wins

Thanks to her crystal clear personal brand, Arsiak was approached by a top realtor in Chicago to collaborate on luxury living business, which she has since started.

Highlight

We strategized, directed, and coordinated an original video series, called Smart is The New Sexy, that positions Arsiak as a true woman for women. We vetted, researched, and pitched female Chicago leaders and disruptors to feature as guests in the series. 100% of guests accepted the pitch, which led to flawless execution and coordination of the video series, leaning on our strategic outlines to guide Arsiak’s conversations and continued promotion of her core message. The partnerships fostered through the video series boosted social engagement and launched business deals and collaborations. The episodes were highlighted in Arsiak’s rebranded newsletters and Instagram content. We are confident that “Smart Is The New Sexy” has became an extension of Arsiak’s brand and reputation.

 
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