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To leverage his success in business and finance to inspire the youth of the LGBTQ community and to raise awareness and be a voice and a resource to fellow thrivers of Hypertrophic Cardiomyopathy, a life-threatening heart disease.


A unique comprehensive brand identity and strategy along with a cohesive visual identity, including a new logo. A robust social media strategy composed of LinkedIn, Instagram, and Facebook, along with a bi-monthly blogging strategy published to LinkedIn and Medium, which led to featured stories on Huffington Post’s Thrive Global.





Social Media

In a little over a year working with SimplyBe, @thebillrossi on Instagram has steadily grown from 156 followers to a record high of over 10K. Bill now routinely receives speaking opportunities through direct messages on the social network.


Named One of Crain’s Chicago’s Notable LGBTQ Executives

Contacted by the US House of Representatives to be part of the LGBTQ taskforce for the state of Illinois

Featured in The American Heart Associations’ Spring 2019 Issue of HeartInsight Magazine

By documenting his journey, brought awareness to thrivers of Hypertrophic Cardiomyopathy

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