To leverage his success in business and finance to inspire the youth of the LGBTQ community and to raise awareness and be a voice and a resource to fellow thrivers of Hypertrophic Cardiomyopathy, a life-threatening heart disease.
A unique comprehensive brand identity and strategy along with a cohesive visual identity, including a new logo. A robust social media strategy composed of LinkedIn, Instagram, and Facebook, along with a bi-monthly blogging strategy published to LinkedIn and Medium, which led to featured stories on Huffington Post’s Thrive Global.
Instagram: @thebillrossi grew from 156 followers to 4,475 followers in less than one year, a 2,767% increase.
Contacted by the US House of Representatives to be part of the LGBTQ taskforce for the state of Illinois
By documenting his journey, brought awareness to thrivers of Hypertrophic Cardiomyopathy