To leverage his success in business and finance to inspire the youth of the LGBTQ community and to raise awareness and be a voice and a resource to fellow thrivers of Hypertrophic Cardiomyopathy, a life-threatening heart disease.
A unique comprehensive brand identity and strategy along with a cohesive visual identity, including a new logo. A robust social media strategy composed of LinkedIn, Instagram, and Facebook, along with a bi-monthly blogging strategy published to LinkedIn and Medium, which led to featured stories on Huffington Post’s Thrive Global.
In a little over a year working with SimplyBe, @thebillrossi on Instagram has steadily grown from 156 followers to a record high of over 10K. Bill now routinely receives speaking opportunities through direct messages on the social network.