Everything You Need to Know About Growing an Organic Audience Online


If you caught the pilot of SimplyBe. TV last week, you know how to make your personal brand stand out online. (If you haven’t seen it yet, what are you waiting for?! Check it out here.)

Now you’re ready to take personal branding to the next level. We’re talking influencer status.

It’s all about growing your audience. This week on SimplyBe. TV, Erica Eckman, Founder of mega food and lifestyle brand Everything Erica is here to tell you how.

Over the past five years, Erica has been sharing everything she’s learned about life so yours doesn’t have to be so stressful. Her philosophy? If I can wear it, if I can cook it, so can you.

It seems to be working. Just ask her growing follower base, known as the #ERICREW. @everythingerica has cultivated a huge, fiercely loyal following (77K on Instagram, to be exact), becoming THE authority on food, family, and fun in Chicago. The best part of all is that she’s done it all while staying true to herself.

On today’s episode of SimplyBe. TV, our Creative Director, Aleksa Narbutaitis, sits down with Erica to learn absolutely everything about how she’s built a community around her brand, organically.

Erica’s top 3 hacks for creating a gigantic organic audience are:

  1. GROW: Focus on one thing you really care about (2:10)

  2. ACTIVATE: Be open and honest (2:35)

  3. ENGAGE: Build a community on- AND offline (2:55)

At the end of the day, the key to building a loyal follower base is authenticity. It’s not about boosting numbers; it’s about attracting the RIGHT people to your brand. How? By simply being yourself.

For more tips on how to build your personal brand, monetize your passion, and make a career out of simply being YOU, make sure to tune into next week’s episode and subscribe to SimplyBe. TV!

Simply Be. TVJessica Zweig