How to Build a Personal Brand Logo


At SimplyBe. Agency, your personal brand is our business. We help our clients craft a brand identity, then strategize how they can tell their brand story succinctly and effectively to a captive audience. One of the first steps we take is coming up with a sick logo—and it all starts with your name.

So, what’s in a name? How can you capture all of you—your emotions, experiences, and unique value—in a two-dimensional symbol? Furthermore, how do you bring your name to life visually, in a way people will not only remember, but associate with what you’re selling? At the onset, creating a logo to represent who you are can seem insurmountable.

We’re here to let you in on a little secret: ANYONE can create a kickass personal brand logo! All it takes is a little self-reflection, a discerning eye, and of course, a dash of creative genius ;)

In this week’s episode of SimplyBe. TV, our Creative Director, Aleksa Narbutaitis walks you through 5 easy steps for creating your own personal brand logo. So take a page out of her sketchbook and kick back, relax, and enjoy the creative process.

Here’s how:

Step 1: Write down words that describe you (1:05)

Step 2: Figure out what inspires you (1:40)

Step 3: Determine your unique value (2:58)

Step 4: Create a mood board (3:58)

Step 5: Get drawing (4:32)

Your personal brand logo should be equal parts inspirational, for your audience, and aspirational, for yourself. This is your chance to not only reflect on who you are as a person, but who you aspire to be. Take it from Aleksa, art reveals who you are AND who you want to be, so don’t hold back. Remember—you hold the pen!

Let’s get creative.

For more tips on how to build your personal brand, monetize your passion, and make a career out of simply being YOU, make sure to tune into next week’s episode and subscribe to SimplyBe. TV!

Simply Be. TVJessica Zweig