Harness the Power of LinkedIn in 4 Simple Steps


“Somewhere, something incredible is waiting to be known.” ― Carl Sagan

Welcome back to a brand new season of SimplyBe. TV! Get ready for MORE tips from the personal branding masters, MORE insights from today’s top thought leaders, and MORE value packed into each episode.

Buckle up, because SBTV looks a little different this time around. In each episode of Season Two, you’ll get a glimpse into some of the invaluable expertise we’re sharing at our upcoming Masterclass, SIX-FIGURE PERSONAL BRANDS.

From how to create compelling content to crafting a customized media strategy to learning exactly why personal branding is the ULTIMATE business investment, SIX-FIGURE PERSONAL BRANDS is two days of unparalleled upleveling and seriously strategic roadmapping that will put your brand on the map. Quite simply, the SimplyBe. Masters are spilling all their secrets.

And we want to give you a first look at some of the state-of-the-art tips we’ll be sharing. Trust us, you won’t want to miss a minute of SimplyBe. TV, Season Two.

First up: don’t underestimate the power of LinkedIn.

It’s so much more than a job search engine. From networking, to building a personal brand, to establishing yourself as a thought leader, there are are myriad of ways to leverage this amazing platform, and Director of Client Relations, Nora Shepard will show you how.

But before you can begin tapping into the true power of LinkedIn, you’ve got to make sure your profile is up to par.

Here are four simple steps to get you there.

Step 1: The Profile Pic

People do business with people. So, even though your interactions on LinkedIn may be virtual, people still want to see who they’re working with. In fact, profiles with pictures are NINE TIMES more likely to get a connection request than those without.

When picking your photo, make sure it looks and feels like you. Hard to believe, but this is easier said than done. Think about how you might get your personal brand across in this picture. It is often the first impression you’ll have on a potential client, partner or employer.

Step 2: The Headline

Next to your picture, this is the most important part of your profile. It’s the only other thing users can see in a search before choosing to click onto your full profile. Make it POP.

Here’s a secret: DON’T JUST USE YOUR CURRENT TITLE. There are hundreds of creative directors and tech entrepreneurs on LinkedIn. So you want to think about how you can stand out. To start, ask yourself these questions: What’s my superpower? Why should people work with me over my competitors? How am I different?

You want to use your headline to showcase both your competence and humanity.

Step 3: The Summary

Treat your summary like a story. It shouldn’t just be your resume, regurgitated. It’s your third line of defense to get people interested in you, so you want them to be hooked. Start with a compelling first line. Then you can lead into some notes on your career experience and accomplishments. Finally, like any good story, end with lessons learned. Unlike a resume, this is your chance to provide insights and reflections on why all these stops along your career journey mattered.

Step 4: The Work Experience

LinkedIn is a professional platform, after all, so highlighting your work experience is still essential. But try to make sure you’re highlighting the results you achieved rather than just the tasks you did. No one cares about your “responsibilities” or “process”. They want to know how you made a difference and why you were valuable.

Now you’re on your way to having the LinkedIn profile of a true thought leader.

So, did these tips blow your mind? Learn more of Nora’s tips in today’s episode.

And there’s more where that came from. Enroll in SIX-FIGURE PERSONAL BRANDS, a Masterclass, to get the full lowdown on how to harness the power of LinkedIn to build thought leadership… and so much more.

Stay tuned for upcoming episodes of SimplyBe. TV for more pointers on growing your personal brand, business, and bank account. Next week we’ll be talking with Erin Coupe, Vice President at CBRE, on the power of personal branding to build your network.

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Simply Be. TVJessica Zweig