Cart 0
 
 

Dan Murray.jpg

DAN MURRAY

 

 
 

Objective

To create anticipation and traction for the impending product launch of his new software technology company, and to use his own personality and leadership style to showcase the culture and possibilities in Ames, Iowa to attract top tier talent from the Coasts. He wanted to showcase his story and expertise to increase visibility in order to raise money for his Series A.

1. Attract top talent
2. Raise $$$

Solution

Comprehensive unique identity and strategy

On-going execution inclusive of robust LinkedIn channel management and regular thought leadership blogs

Proactive and reactive thought leadership PR strategy

 
 

 
 

Results

Visual BRANDING

Created complementary logo to Vertex

PR

Business.com (UVM: 3,853,841)
Monthly column on MoneyInc.com (UVM: 600,000)
Forbes
The Entrepreneur Podcast
Bizcast
Chicago Inno

Social Media

Influx in DMs from top talent via LinkedIn wanting to work at Vertex, supporting his huge hiring rush of

Business Wins

Within one month of execution, received inquiry via LinkedIn from Coastal investors interested in participating in his $20M fundraise

Within one month, blogs saw a 385% increase in viewership

 

black background.jpg