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Earnest Sweat, Principal at Prologis Ventures, came to SimplyBe. with a great reputation in VC but little digital presence to back it up. He had the right experience and big ambitions, but no idea how to tell his story in a way that would help him meet his career goals. He needed to learn how to clearly communicate his value proposition, maximize his online presence in order to attract ideal clients, founders and decision-makers, and optimize his LinkedIn platform to increase exposure and generate leads.


A complete executive-level personal brand refresh, inclusive of a multi-functional brand story and bio communicating Earnest’s expertise and objectives, original brand messaging and content topics, written brand guidelines, and a comprehensive LinkedIn optimization strategy.




Original content

A strategic, multi-purpose brand story highlighting Earnest’s background, prestigious education, and impressive career

A personalized brand message built from concrete content pillars that lay the foundation for unlimited original themes and topics Earnest can use to tell his story across all channels

Social Media

A fully optimized LinkedIn profile, inclusive of a refreshed headline and summary, updated headshot and cover photo and exemplary media

A revamped work experience section, using the strategic Problem-Action-Result method, creating a stronger story around his personal impact in his organizations

An engagement and posting strategy including an editorial calendar publishing cadence

A rundown of best practices for requesting and providing recommendations to benefit those in his community as well as maximize his profile

Business Wins

After activating his new fully optimized LinkedIn profile and personal brand strategy, Earnest is showcasing an online presence that now truly reflects his robust personal and professional achievements. Stay tuned for what’s next!

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