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To increase Erin’s visibility and awareness inside her corporate commercial real estate firm, CBRE, build her own book of business based on solo-preneurship, and establish a platform to drive client acquisitions, as well as quality business networking opportunities.


A comprehensive personal brand identity, marketing strategy and tactical execution plan for building thought leadership on LinkedIn, including original blogs and strategic posting in the feed, plus logo design, PR and marketing collateral, and ongoing newsletter development.





Visual Branding

SimplyBe. created a refreshed brand personality, updated logo and visuals utilized in newsletter, speaking kit, and across social media platforms.

Original Content

SimplyBe. partnered with Erin to write biweekly longform thought leadership blogs on compassion in the workplace, living with intention, mentorship, building relationships, and women in leadership. Erin’s articles garner hundreds of likes and have earned her a loyal following and highly engaged network on LinkedIn.

Social Media: LinkedIn

Over the course of 11 months, we’ve partnered with Erin to write 20+ blogs, totalling over 7,000+ views, 1,500+ likes, and 200+ comments and shares.

Business Wins

Erin’s thought leadership blogs have brought heightened visibility to both her personal brand and CBRE. In addition to building an engaged LinkedIn following and network, she is now a sought-after speaker, gracing the stages of Spotify and Buildout, plus events for Women in Tech, General Assembly, and EvolveHer.

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