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GERTRUDE LYONS

 

 
 

Objective

Change the narrative around mothering to inspire more women to take control of their own personal transformations

  • Become a sought-after speaker and increase exposure through educational workshops, events, and speaking engagements

  • Attract more of the right clients and boost coaching revenue, supporting the Wright Family Program’s objective of reaching $1M by 2022

Solution

To help Gertrude achieve these goals, SimplyBe. established an ownable platform to allow her to gain brand recognition a become a sought-after thought leader. The SimplyBe. team created an original brand message and comprehensive visual identity along with a website, and omni-channel marketing strategy to engage her target audience, including workshops, in-person events, long-form blogging, thought leadership PR with a focus on speaking engagements, and a refreshed social media strategy.

 
 

 
 

Results

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Visual branding

Comprehensive visual brand development inclusive of original brand philosophy, logo design, and full style guide.

Original content

SimplyBe. partnered with Jacq to create bi-monthly original content on the topics of self-worth, confidence, and manifestation. Her original thought pieces expanded her digital footprint and library of resources as a certified mentality coach.

PR + THought leadership

Within three months of working with SimplyBe., we secured placements for Gertrude on Fox32 Chicago and WGN Radio to speak about her revolutionary ideas around mothering.

Because an employee at Google attended one of Gertrude’s events produced by SimplyBe., Google asked Gertrude to create an exclusive workshop for Google’s employees, which she is conducting in the fall.

Social Media: INSTAGRAM

In six months, Gertrude organically grew her Instagram audience by 1K+ followers through original content and compelling pictures.

WEBSITE DESIGN AND LAUNCH

www.drgertrudelyons.com

SimplyBe. built a beautifully branded, fully optimized website from scratch to provide Gertrude with an ownable, cohesive platform to connect with her target audience, compel them to reach out to her about opportunities to work together, and convert them into paying clients. 

The launch of her website coincided with her first paid event, helping a wider audience find her services and incentivizing more people to purchase tickets to her workshop.

Business Wins

The impact of a cohesive brand platform helped catapult Gertrude into the public eye, allowing her to share her unique perspective on transformational mothering with thousands of people across the country.

 
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