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Dr. Gertrude Lyons, Director of Family Programs for The Wright Foundation came to SimplyBe. with an established career and esteemed reputation as a coach and trainer, but no public persona or brand awareness. She wanted to change the narrative around mothering to inspire more women to take control of their own personal transformations, and needed a strategic platform with which to amplify her message, and a strategic partner to help increase her exposure to speaking opportunities through hosting educational workshops and events.


SimplyBe. built an original brand message, comprehensive visual identity and website. We created an omni-channel marketing strategy to engage her target audience, which included workshops, in-person events, long-form blogging, thought leadership PR with a focus on speaking engagements, and a refreshed social media strategy.





Visual branding

A comprehensive visual brand development inclusive of original brand philosophy, logo design, and full style guide.

PR + THought leadership

Within three months of working with SimplyBe., we secured placements for Gertrude on Fox32 Chicago and WGN Radio to speak about her revolutionary ideas around mothering.

Because an employee at Google attended one of Gertrude’s events produced by SimplyBe., Google asked Gertrude to create an exclusive workshop for their employees

Social Media

In six months, Gertrude organically grew her Instagram audience by 1K+ followers through original content and compelling visuals.


SimplyBe. built a beautifully branded, fully optimized website from scratch to provide Gertrude with an ownable, cohesive platform to connect with her target audience, compel them to reach out to her about opportunities to work together, and convert them into paying clients.

The launch of her website coincided with her first paid event, helping a wider audience find her services and incentivizing more people to purchase tickets to her workshop.

Business Wins

The impact of a cohesive brand platform helped catapult Gertrude into the public eye, allowing her to share her unique perspective and ignite a global conversation on transformational mothering.

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