Jessica Zweig, Founder and CEO
As the CEO of The SimplyBe Agency, her biggest passion (and humble genius) is seeing the potential, the power, and the magnificence in other people. She firmly believes that the world does NOT need another app, gadget, widget, or fancy coffee drink. What we do need is more humanity, more unapologetic authenticity, and more people ‘showing up’ to their lives and businesses fully expressed. She’s on a mission to debunk the knee-jerk perception that personal branding is an act of vanity. According to Jessica, when done right, personal branding is an act of service. Because the truth is: no one cares about you. People care about themselves, and thus the only way to grow your personal brand is add value to others. And when you add value to others, a funny little thing happens: you become infinitely more successful.
A serial entrepreneur, Jessica founded CheekyChicago.com, Chicago’s leading lifestyle magazine for women for seven years strong, reaching 100,000 readers locally and partnered with over 100 national brands as clients. She was named one of the Top Digital Marketers to Watch by INC. and a Top Entrepreneur to Follow on social media by the Chicago Tribune.
"We are constantly invited to be who we are."
Additionally, Jessica has been featured in Crains, Chicago Suntimes, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, Michigan Avenue, NBC, ABC, FOX, WTTW, WCIU, CBS, and more as a leading entrepreneur, and a social media and a personal branding expert. She has spoken for Techweek, Microsoft, General Assembly, Virgin Brands, NEOCON, LinkedIn, The United Women in Business Foundation, 1871, along with dozens of business podcasts, as an expert on entrepreneurship, digital marketing, and personal branding.
When not running SimplyBe. Agency alongside her rock star dream team, you can find her on an airplane crossing an ocean on her way to her next favorite country.