Your Brand Strategy and Communication Plan

Your Brand Strategy and Communication Plan

99.00

In this bundle you will receive your Brand Strategy Plan and PR and Communication Strategy Plan. This kit is IDEAL for people who have already defined their brand positioning but need direction on how to amplify their message to increase their visibility for ROI and impact.

I NEED THIS!

1. How to Build a REAL Content Strategy

 
PyramidStrategy.001.jpeg
 

In a Nutshell:

There’s no shame in pulling over and asking for directions, but we like to get things right at the beginning rather than down the road. That’s why we’ve brought you our unique process in building a content strategy, AKA “The Pyramid Strategy.”

The Deets:

  • Define your four “Content Buckets”
  • Establish your original thought leadership content types
  • Identify your secondary, tertiary and daily amplification tactics to spread your content far and wide
  • Develop your rinse-and-repeatable content calendar and schedule that works for you, not against you

2. The Ultimate Guide to Personal Branding PR: Pitching + Speaking

 
PitchingandSpeaking.001.jpeg
 

In a Nutshell:

Our PR Guide will give a pro’s understanding on how the media ticks, and provide you tactical tools on how to spread your message beyond your personal channels, and into the right media channels (digital and print publications, podcasts, stages) to reach more eyeballs and grow your thought leadership.

The Deets:

  • Establish your story, clearly articulate what makes YOU the expert and find your “hook”
  • Learn how to craft the perfect pitch letter and write the emails that ACTUALLY open doors
  • Sample pitch letters for conferences and publications
  • Sample branded “one-sheet" for pitching
  • Sample contact dashboard
  • Best practices for media contact research and outreach
  • 30-60-90 Day Plan Template
  • 6 Month - 1 Year - 5 Year Vision Template