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Jessica Zweig:

Founder + CEO

As the CEO of The SimplyBe. Agency, Jessica’s biggest passion is seeing the potential, the power, and the magnificence in other people. READ: she is able to see in you what you cannot see in yourself. Combining 10+ years in digital marketing and storytelling for Fortune 500 brands along with her undying obsession with authenticity, Jessica extracts your brilliance into brand identities, brand strategies and brand assets that not only get seen, but felt.


Aleksa Narbutaitis: Creative Director

Aleksa Narbutaitis is a ninja. Responsible for making brands pop to teaching the best tips and tricks for IG practices to handling all things visual, Aleksa’s business management and marketing experience are what make her SimplyBe’s incomparable Creative Director.


Nora Shepard: Growth Manager

Nora is one of the most persistent (and curious!) people you’ll ever meet. With a surprising knack to master new skills, SBA’s Growth Manager ensures clients’ social channels keep growing (while their content sings).


Grace Friedman: Content Manager

Grace Friedman demands excellence. As SimplyBe.’s Content Manager, Grace is responsible for ensuring every single piece of content that comes out of the agency is compelling, creative, and crisp. Kind of like her.


Rea Frey: Editorial Director

As a published author and the Editorial Director for SimplyBe., Rea handles all things content. Whether it’s a blog, deck, hologram, video script, brand identity, book proposal, or pitch, Rea helps hone, shape, and craft words into stories for all of SimplyBe’s clients. Because we all have a story…


Maiya Putman: Project Manager

A Midwest Maven, Maiya got her kicks on Route 66. From Oklahoma City to Chicago, to the University of Missouri (M-I-Z!) and back again, she has always called the middle of America home. A natural leader and master includer, Maiya found her magic through involvement.


Pooja Shah: Communications Manager

Since a young age, Pooja has viewed the world as her playground: a space to learn, discover, and create. Growing up in Mombasa, Kenya and attending an international school exposed her to topics like global affairs, humanitarian rights, and cultural complexes. Pooja’s natural leadership skills led her to advocate for the It’s On Us pledge, a White House Initiative to end sexual assault on college campuses.


Ingrid Cherry: Business Development and Communications

Ingrid has always embraced her multiplicity: reserved yet brilliant; honest but kind; light-hearted but still observant; a quick learner who is industrious; a dreamer and also a doer. Ingrid relies on her articulate communication skills and high emotional IQ to create magic, rather than confusion, out of her on-the-cusp soul.